Welcome to the September edition of our newsletter.
Oct 03, 2025
Step 3 is where ideas come to life. It's not just about eye-catching concepts, but about designing solutions that balance operational efficiency, sustainability, and shopper appeal. From selecting the right board grade to ensuring colour consistency across SKUs, Create is where innovation meets practicality.
Read the full blog here: VPK UKI Blog - Step 3
In pet food, packaging has to do more than just look good.
It needs to protect heavy packs, run on high-speed lines, and reassure pet parents they're choosing the right brand.
That's why in Step 3: 'Create' of our Eight-Step Solutions Cycle, we turned insights into packaging that:
To demonstrate the Create stage in practice, we explore how we used material optimisation, structural design, and colour management to deliver packaging that was not only sustainable and efficient but also stood out in a competitive category.
Read the story here... Pet Food Packaging that Performs
In our latest feature for DrinkWorld Technology & Marketing, Adam Platts, our Sales and Marketing Director, examined how smarter corrugated packaging is transforming beverage logistics. He explored how good packaging design can reduce costs, improve palletisation, and enhance sustainability, all while acting as a marketing tool at fixture.
The article highlighted practical strategies like modular case formats, mono-material solutions, and shelf-ready designs, showing how packaging can deliver efficiencies across the entire supply chain.
Read Adam's piece for DrinkWorld here: DrinkWorld Article
In our latest Meet the Team feature, we chat with Simon Saunders, who shared his journey with VPK, what he enjoys about his role, and why no two days are ever the same. Simon also gave us a glimpse of what we loves to do outside of work.
Get to know Simon here: Meet the Team: Simon Saunders
Next month we'll shift our focus to Step 4: Validate.
This is where technical audits, prototyping, and real-world testing take centre stage, ensuring packaging solutions perform consistently in production, logistics, and on shelf.
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