We dig into the bigger picture by examining markets, channels, evolving trends, and all-important consumer needs and pain points.
Every successful journey starts with a carefully planned route. And our Eight-Step Solution Cycle represents the route we walk side-by-side with our customers.
It's more than just a packaging design and development process; it's a commitment to all our customers - one that says we'll use all our expertise and innovation capability to deliver the most value in every project we undertake.
The first step in our Solution Cycle is to Discover. To take in the packaging landscape and map out our customer's path to success. To identify challenges to overcome - and opportunities to make the most of. And to situate our customers in the optimal position in the market, so that they don't have to look for success - success finds them.
Our collaborative, customer-led approach to service is central to what we do: Developing tailor-made solutions as part of a true partnership with our customers.
We conduct 360-degree reviews of markets, channels, consumer needs, and materials. This includes:
This means we can identify trends not just within the packaging industry, but within our customers' industries, helping customers deliver on those trends while also meeting their sustainability and profitability goals.
But identifying trends is the easy part. What separates us from the pack is our ability to adapt to and anticipate these market shifts.
For example, many of our customers have come to us looking for solutions to help them overcome challenges posed by new legislation such as Extended Producer Responsibility (EPR) and the EU's Packaging and Packaging Waste Regulations. These new laws represent hugely important and highly complex issues facing the industry, but our market expertise means we can guide our customers through these changes with ease. Our mature, market-tested portfolio has been refined alongside this evolving legislation, ensuring it is future-proof and compliant.
Staying in tune with market demands isn't something that happens by accident. It's something we work at every day. Key to these efforts has been our commitment to integrating sustainable values into the core of our business operations.
Whether you view sustainability as a trend of the new norm, it undeniably continues to shape the market landscape in a variety of ways, driving new legislation and influencing consumer behaviour on a global scale.
Our Discover step considers the entire lifecycle of packaging, optimising designs for reduced waste and improved recyclability. Whether it's optimisation of solutions or aligning packaging with local recycling guidelines, we prioritise sustainability as a foundational aspect of every solution. It's core to our business ethos, and inseparable from our approach to packaging.
From sustainability to legislation to consumer demands across our global network, we have the knowledge and understanding to turn your packaging ambitions into reality. If you know exactly what you want, we can deliver it. If you're unsure, we can guide you through the many options available until we reach the optimal result. Either way, if you want a packaging partner that truly understands today's packaging landscape, you're in luck. Here at VPK, Discovery is the first step of of our innovation journey - so why not take that step with us?
Learn more about the next step in our Eight-Step Solution Cycle... Step 2 : Identify
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