Welcome to the October edition of our newsletter.
Nov 10, 2025
Step 4 is all about ensuring packaging performs exactly as designed. Through prototype testing, performance analysis, and customer trials, our teams verify everything from board strength to print quality and line efficiency.
Validation gives our customers confidence that when their packaging goes into full production, it will deliver consistently, protecting products, optimising performance, and maintaining brand integrity.
Read the full blog here: VPK UKI Blog - Step 4
Our latest Fictional Brands story brings Step 4 to life through the lens of a cider brand. This article explores how packaging validation ensures everything works as intended, from CAD design and material performance to handling and shelf impact.
It demonstrates how VPK's validation process helps brands move from prototype to production with total confidence.
In our latest feature for DrinkWorld Technology & Marketing, Adam Platts, our Sales and Marketing Director, examined how smarter corrugated packaging is transforming beverage logistics. He explored how good packaging design can reduce costs, improve palletisation, and enhance sustainability, all while acting as a marketing tool at fixture.
The article highlighted practical strategies like modular case formats, mono-material solutions, and shelf-ready designs, showing how packaging can deliver efficiencies across the entire supply chain.
Read Adam's piece for DrinkWorld here: DrinkWorld Article
In our latest Meet the Team feature, we chat with Jo Newlands, Head of Customer Services, about her first 14 months with VPK, her passion for people management, and how she's helping her team grow and succeed.
Jo also shares insights into managing a multi-generational workforce, what a typical (and unpredictable) day looks like, and how tennis and walking in the Peak District help her unwind outside of work.
Get to know Jo here: Meet the Team: Jo Newlands
Next month we'll shift our focus to Step 5: Produce.
This is where precision, process control, and collaboration ensure packaging moves smoothly from validation to production.
Stay tuned as we continue to follow your journey from pack concept to delivery through the VPK Eight-Step Solution Cycle.
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