We develop bespoke packaging solutions, using creativity, innovation, and technical expertise, always prioritising sustainability and functionality.
Creativity is at the core of what we do. But we also make use of our in-house framework to ensure we deliver the best possible results on every project. This is why we developed the Eight-Step Solution Cycle. It's an eight-step framework that enables us to guide our customers' projects from idea to reality.
The third step of this process is where we Create. This involves taking our customer's brief and using our market expertise and creative capability to develop solutions that fulfil your requirements.
Every packaging innovation starts with an idea. But ideas alone don't equate to business success. What separates experts like us from the rest of the industry is that we understand how to bring these ideas to life quickly while delivering the quality and sustainability standards that you and your business deserve.
That's because creativity doesn't just mean developing eye-catching aesthetic concepts - it means developing solutions that work with your operations and supply chain ensuring speed-to-market, being able to quickly adapt to changing markets.
This commitment to creativity means we have the freedom to incorporate real sustainability by design into every project. We can select optimum materials for the job from a range of recycled and virgin options, before using advanced CAD systems and our bespoke value creation tools to develop solutions that are optimised for your operational processes.
This involves design for manufacture and technical development principles to ensure every solution is both functional and sustainable. This is supported by our Product Carbon Footprint calculator, which helps us - and our customers - keep track of the overall environmental impact of the project.
It takes into account the materials used, how they're sourced, how efficiently they can be moved through the supply chain, and more. When we say sustainability is built into the core of our business, it's because it's designed into every packaging solution, we work on from the ground up.
We understand how important branding is. Packaging is the physical embodiment of a company's brand identity, and it's usually the first thing a consumer sees and touches when they purchase a product.
That's why we have invested heavily in supporting our customers' brands through leading print and reprographics technology. We engineer our customers' artwork to perfectly complement the structural design of the pack, bringing their vision to life in vivid colour.
As colour is so central to packaging, we use dedicated in-house colour matching experts and spectrophotometers to ensure that brand colours will be precisely replicated across any substrate.
All of these steps mean that, when the project hits full production, the process goes smoothly and ticks every box for the customer. Creativity isn't just a matter of having ideas - it's all about making them happen in reality. And, at VPK, that's what we're proud to deliver for our customers.
Learn more about the next step in our Eight-Step Solution Cycle... Step 4 : Validate
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